Cookie Policy

What Are Cookies?

Cookies are small text files that websites place on your device when you visit them. They are widely used to make websites work more efficiently, remember your preferences, and provide information to the site owners. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that the website uses ("third-party cookies").

In addition to cookies, we may use similar technologies such as local storage, pixel tags, and web beacons for similar purposes. This policy refers to all of these technologies collectively as "cookies."

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as page navigation, security features, and access to secure areas of the website. Without these cookies, the website cannot operate correctly. These cookies do not store any personally identifiable information.

Examples: session management cookies that keep you logged in during your visit; security cookies used for CSRF protection.

Duration: Typically session-based (deleted when you close your browser).

Legal basis: Legitimate interest — the website cannot function without them.

2. Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They tell us which pages are most popular, how visitors move around the site, and whether they encounter error messages. All information collected by these cookies is aggregated and therefore anonymous.

Examples: Google Analytics (if enabled), which tracks page views, session duration, and traffic sources.

Duration: Varies — some persist for up to 2 years to track returning visitors.

Legal basis: Consent — these cookies are only set after you accept them via our cookie consent banner.

3. Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by third-party advertising networks with our permission. They remember that you have visited our website, and this information may be shared with other organizations such as advertisers.

Examples: Google AdSense cookies, which serve contextual and interest-based advertisements; DoubleClick cookies for frequency capping and conversion tracking.

Duration: Typically persist for 30 days to 2 years depending on the ad network's policies.

Legal basis: Consent — these cookies are only set after you accept them via our cookie consent banner.

Third-Party Cookies

Some cookies on our site are set by third-party services that we use. These third parties have their own privacy and cookie policies, which we encourage you to review:

• Google AdSense and Google Analytics: Google's privacy policy applies. Google may use the DoubleClick cookie to serve ads based on your prior visits to our site and other sites on the internet. You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party cookies for personalized advertising at www.aboutads.info.

How to Manage Your Cookie Preferences

You have several options for controlling how cookies are used on your device:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies (analytics and advertising). Strictly necessary cookies cannot be disabled through this banner as they are required for the website to function. You can change your preferences at any time by clearing your browser cookies and revisiting the site, which will cause the consent banner to reappear.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. The method varies by browser:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data
• Safari: Preferences > Privacy > Cookies and website data

Note that disabling cookies may affect the functionality of our website and many other websites you visit. Disabling strictly necessary cookies may prevent you from accessing certain features.

Opt-Out Tools

For advertising cookies specifically, you can opt out through industry-wide programs:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu

Your Rights Under GDPR and CCPA

Depending on where you are located, you may have certain rights regarding cookies and the personal data they collect:

• Right to be informed about what cookies are used and why (this policy)
• Right to refuse non-essential cookies without losing access to the site
• Right to withdraw consent at any time by clearing cookies and revisiting
• Right to access any personal data collected via cookies
• Right to deletion of personal data collected via cookies

For more information about how we handle your personal data, please see our Privacy Policy. For data subject access requests, contact us at contact@thebestaitoolsreview.com.

Cookies We Do NOT Use

For full transparency, we explicitly confirm that we do not use:

• Social media tracking cookies (e.g., Facebook pixel, Twitter pixel)
• Session recording cookies (e.g., Hotjar, FullStory)
• Fingerprinting technologies for user identification
• Flash cookies or other non-standard persistent storage
• Cross-site tracking cookies beyond what ad networks require

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, operational practices, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.

If we make material changes to how we use cookies, we will notify you through a notice on our website or via the cookie consent banner.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

Email: contact@thebestaitoolsreview.com

We aim to respond to all inquiries within 5 business days.